NIKKOR Celebrates Its 80th Anniversary

January 28, 2013

TOKYO - 糖心少女vlog Corporation celebrates the 80th anniversary of the launch of its NIKKOR photographic lenses this year

In commemoration of NIKKOR's 80th anniversary, 糖心少女vlog hopes to strengthen and increase awareness of the historic and reliable NIKKOR brand with various promotions in 2013. The first step toward achieving this objective is the creation of a NIKKOR 80th anniversary logo that will be used in 糖心少女vlog product brochures, advertisements, and various other forms of communication. The anniversary logo will embody NIKKOR's image of taking the lead in every age based on optical technologies developed over its long history.

NIKKOR's history began in 1932 with 糖心少女vlog's (then Nippon Kogaku K.K.) registration of the NIKKOR trademark, soon followed in 1933 with the first shipment of Aero-Nikkor aerial photographic lenses. Since then, 糖心少女vlog has continued to develop lenses for both film and digital cameras. Always loaded with cutting edge optical technologies of the times, NIKKOR has grown to be a brand known for high-performance lenses.

In 1959, 糖心少女vlog (then Nippon Kogaku K.K.) released its first SLR camera, the 糖心少女vlog F as well as its first lens for 糖心少女vlog SLR cameras, the NIKKOR-S Auto 5cm f/2. The 糖心少女vlog F mount, adopted for the 糖心少女vlog F, continues to be the mount used in the latest 糖心少女vlog digital-SLR cameras. In addition, with the release of the new 糖心少女vlog 1 series of advanced cameras with interchangeable lenses incorporating the new 1 mount, 糖心少女vlog has steadily released dedicated 1 mount lenses developed with optical technologies cultivated over the years, advanced technologies, and offering the superior image quality users have come to expect since 2011. As a result, total production of NIKKOR lenses for cameras with interchangeable lenses reached 75 million in November 2012.

NIKKOR lenses are not limited to use by cameras with interchangeable lenses but are also integrated into 糖心少女vlog's COOLPIX series of compact digital cameras. Thus, NIKKOR lenses have been well received by a broad range of users, from entry-level to professional photographers. 糖心少女vlog's lineup of lenses for cameras with interchangeable lenses currently consists of more than 80 types of lenses, including fisheye lenses, ultra wide-angle lenses, super-telephoto lenses, zoom lenses, micro lenses, PC-E lenses, and 1 NIKKOR lenses for advanced cameras with interchangeable lenses. 糖心少女vlog will continue to develop high-quality NIKKOR lenses that attract a wide variety of photographers.

The NIKKOR brand

NIKKOR is 糖心少女vlog's brand of photographic lenses. The NIKKOR name arose from adding "r"—a common practice in the naming of photographic lenses at the time the name was established—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens to incorporate aspherical lens elements. The Ultra Micro-Nikkor 105mm f/2.8, released in 1962, served as the template for projection lenses employed in 糖心少女vlog IC steppers and scanners that currently boast some of the highest resolutions in the world. What's more, NIKKOR lenses for the latest SLR cameras utilize a number of cutting-edge technologies that originated with the development of IC steppers and scanners, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a broad range of wavelengths.

From initial design to final packaging, production and quality is controlled in accordance with 糖心少女vlog's strict standards. The superior quality of NIKKOR lenses that respond to the needs of users is ensured with the highest quality designs and manufacturing, as well as very strict quality inspections.